UX and Ad Copy for PayJustNow
[+2-year retainer] What a fun brand to work on! PayJustNow is SA’s biggest Buy Now, Pay Later service and was recently voted the best in the country. The brand’s style and tone is witty, informative and packed with local flavour. I was initially briefed to write Google ads, and later joined the team on a […]
UX and Campaign Copy for Pick n Pay Asap!
What began as a three-month project to assist the Pick n Pay Asap! team with push notifications, campaign copy, social media content, and UX writing, turned into a wonderful 5-month retainer. The Pick N Pay work culture is quite refreshing. I could tell from our first meeting that the team really loved their jobs, and […]
Vatika Advertorial for Glamour Magazine
Dabur, the India-born Multinational Consumer Goods brand, briefed me to write an advertorial announcing the launch of their new product range, Vatika, to South Africans. I prepared the concept to align with the brand values and highlighted product benefits to educate Glamour’s readers. I also applied SEO best practice to ensure that not only Glamour […]
Festive Season Web Copy for Primi
In line with the fresh, urban style of the Italian franchise brand, Primi, Black Wolf agency briefed me to add personality to their web descriptions and highlight Primi’s selling points. This included reworking page copy from the home page to contact page. All designed by Black Wolf Agency.
WATCH: Creative Campaign for Cipla South Africa (90K views)
Pharmaceutical brand, Cipla wanted to spread awareness on Breast Cancer prevention in a creative way. Together with Meredith Shearer (an amazing videographer), and Corli de Kock (fellow Copywriter), we pitched a series of story-form videos that placed women at the centre, shared their harrowing experiences, and ultimately their triumph over cancer. Through my network, I […]