WATCH: Creative Campaign for Cipla South Africa (90K views)

Pharmaceutical brand, Cipla wanted to spread awareness on Breast Cancer prevention in a creative way. Together with Meredith Shearer (an amazing videographer), and Corli de Kock (fellow Copywriter), we pitched a series of story-form videos that placed women at the centre, shared their harrowing experiences, and ultimately their triumph over cancer.

Through my network, I was able to source and interview a family of breast cancer survivors, and assisted with the direction of the video below:

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