Pioneer Foods brand, IMBO, wanted to build a digital community that reflected their offline reputation.
They were in search of creative ways to showcase IMBO products and rather than posting still images and copy only, I sought to make IMBO variants enticing, easy to use, and trendy.
The video below is a tutorial for homemade microwave popcorn using IMBO’s popcorn kernels. These videos helped the brand gain new followers, entertain existing followers, and increase brand awareness.
Watch the video below: