Conceptual Media: IMBO

Pioneer Foods brand, IMBO, wanted to build a digital community that reflected their offline reputation.

They were in search of creative ways to showcase IMBO products and rather than posting still images and copy only, I sought to make IMBO variants enticing, easy to use, and trendy.

The video below is a tutorial for homemade microwave popcorn using IMBO’s popcorn kernels. These videos helped the brand gain new followers, entertain existing followers, and increase brand awareness.

Watch the video below:

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