Conceptual Media: Cipla South Africa

Cipla required a creative concept to promote breast cancer awareness month. I pitched to share a story-form video of triumph over cancer; sourced and interviewed a family of breast cancer survivors,  and assisted with the direction of the video below – shot by Meredith Shearer.

This video was published as part of a larger breast cancer awareness campaign called #BreastFriendsForever, created by HoneyKome.

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