imbo, Robyn Ruth Thomas, copywriter

Going online with IMBO

Newbies to the online sphere, IMBO’s greatest goal was to build a digital community that reflected their offline reputation. They were in search of creative ways to showcase IMBO products. Conceptualising a simple yet engaging video on how to make homemade microwave popcorn using IMBO’s popcorn kernels, helped the brand gain new followers, entertain existing[…]

spekko, Robyn Ruth Thomas

Spekko’s fun rice quiz

To drive traffic to the Spekko website and increase time-on-site periods, I proposed to create an interactive rice quiz where viewers could stand a chance to win a hamper worth R 2 500 while learning more about the brand. The quiz received more than 900 likes on Facebook and massively increased newsletter sign-ups as viewers[…]

Cipla, Robyn Ruth Thomas

Breast cancer awareness content for Cipla

Cipla required a creative concept to promote breast cancer awareness month. I pitched to share a story form video of triumph over cancer. I sourced a family of breast cancer survivors and interviewed them to create the compelling video below, shot by Meredith Shearer. This video was published as a component of a larger breast cancer[…]

News 24 Travel: New Exhibit for Two Oceans Aquarium

This news article was written for News 24’s Travel section and published at 10:49 on 29 January 2014. Article Summary Cape Town’s renowned, Two Oceans Aquarium launches a project to build a new, large-scale exhibit that will be six metres deep and contain 1.5 million litres of sea water. Read the full article on News[…]

500 Product Description for Kulula.com

Project task: Produce 500 Hotel Descriptions This task included but was not limited to the following hotel chains: Tsogo Sun Sun International Portfolio Collection Orange Collection Legacy Hotels Protea Hotels City Lodge Three Cities Urban Hip  Hotels In addition to compiling descriptions for each of the 500 properties located within South Africa, I had conducted[…]