Web Copy: YAP Engine

Yield and Programmatic Specialists, YAP, wanted to create a website to attract publishers and advertisers. My task was to create a sitemap of which copy to include and as well as to explore how the content will be navigated. I then wrote SEO rich copy for the entire website, from creating home page descriptions and compiling[…]

Web copy: Ashburton Investments

Ashburton Investments wanted to attract new clients by having potential investors apply online. Given the nature of the business, AI required web copy that was simple, easy to consume, yet still in line with the brand tone. Click on the image below to head to the website.

freelance copywriter, content writer cape town, writing portfolio

Conceptual Media: Cipla South Africa

Cipla required a creative concept to promote breast cancer awareness month. I pitched to share a story-form video of triumph over cancer; sourced and interviewed a family of breast cancer survivors,  and assisted with the direction of the video below – shot by Meredith Shearer. This video was published as part of a larger breast cancer[…]

imbo, Robyn Ruth Thomas, copywriter

Going online with IMBO

Pioneer Foods brand, IMBO, wanted to build a digital community that reflected their offline reputation. They were in search of creative ways to showcase IMBO products and rather than posting still images and copy only, I sought to make IMBO variants enticing, easy to use, and trendy. The video below is a tutorial for homemade microwave[…]

copywriter cape town, content writer, writing portfolio

Blog Copy: Spekko Rice

The aim of this post was to educate readers about a serious topic, in an engaging way. The task was to highlight the new VAT increase in South Africa, as well as to promote Spekko Rice variants. Click on the link below to read the post.

Research: Cipla South Africa

Infographics are the way forward to making sure that consumers absorb research-based information. Cipla wanted to educate their community while increasing their web traffic and ensuring that their research was visible to the greater public. I created a simple infographic that summarised the information and requested the developer to use relevant alt tags. This allowed[…]

freelance copywriter cape town, freelance content writer, writing portfolio

Article: News 24 Travel

This news article was written for News 24 Travel. Article Summary Cape Town’s renowned Two Oceans Aquarium launches a project to build a large-scale exhibit, containing 1.5 million litres of sea water. Read the full article on News 24 Travel.

freelance copywriter, content writer cape town, writing portfolio

Product Descriptions: Kulula.com

Project task: Produce 500 product descriptions This task included (but was not limited to) writing copy for following hotel chains: Tsogo Sun Sun International Portfolio Collection Orange Collection Legacy Hotels Protea Hotels City Lodge Three Cities Urban Hip  Hotels In addition to compiling descriptions for each of the 500 properties located within South Africa, I’d[…]